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Updated: 2012-08-31 15:44:15
Expires: 03-Sep-12
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their friends.
The tool allows brands to widen or narrow the reach of targeted ads.
A couple years ago, my daughter Lexie was really upset when she got points off her homework for failing to write her name at the top. It was a frustrating way to have a grade dropped, but it was her fault. It’s understandable when a kid fails to follow directions, and they eventually learn that [...]
Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher predicts revenue increases in the double digits
to continue through 2014, when Facebook's worldwide ad revenues will reach $6.8 billion.
A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a year earlier. More than half (56%) of retailers have shopping apps,
up from just 12% in 2011.
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.You may have heard of Business Development (aka Biz Dev) departments in large organizations, but may not understand what they do or how you can apply their principles to your own business. Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
Facebook ads specialist Nanigans says initial results bode well for the Sponsored Results search ads. Compared to the Marketplace ads that run in the right column, Nanigans found Sponsored Results
delivered 23 times higher click-through rates (CTR) and 78% lower cost-per-click (CPC).
Entertainment industry businesses have been at the forefront of advertising in emerging media. Mobile is no exception. A new report by Millennial Media focused on entertainment-related mobile
advertising underscores the prominent role of m-commerce in the category.
Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports three categories: analytics, data
reseller and engagement.
Internet radio service Pandora on Wednesday reported that revenue rose 51% in its fiscal-year second quarter, nearly doubling its mobile revenue from a year ago.
The Mobile Marketing Association issued a report recommending that mobile should be 7%, on average, of current ad budgets. Furthermore, the analysis projects that mobile's share of the media mix is
calculated to increase at least 10%, based on growing adoption of smartphones alone.
A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to TVs -- simultaneously or in sequence depending on the
products and services, per a Google study.
The videos are publicly available for free from the four keynote sessions at Affiliate Summit East 2012. Affiliate Summit East 2012 took place August 12-14, 2012 at the Hilton New York in New York City. Here are the four keynote videos: Women in Affiliate Marketing Sara Levinson Ntiedo (NT) Etuk Dave Cupples See the keynotes [...]
"Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen on Sept. 12. All eight episodes will be available at
launch exclusively within Yahoo for two weeks.
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.Each brand has a story to share. To start writing yours, take a look at some of these classic brand stories that have worked wonders for these organizations.Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw a rapidly growing following is Cinemagram, whose iPhone app has
attracted more than 2 million users since launching six months ago.
Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce features to mpx -- its cloud-based online
video management and distribution system. NBCU picked thePlatform to handle video management and distribution for the USA, Syfy and Oxygen cable networks.
Google took the rare step of promoting a retail product directly on its home page. It's touting the Nexus 7 tablet, its $199 answer to the iPad and Kindle Fire. Clicking through takes users to a
product page for the 8 GB version of the Nexus 7 and a limited-time offer of $25 in credit to spend in the store.
An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page simultaneously, causing what AdSafe's CEO calls "ad collision." It is more likely
to produce fraud and can cost advertisers between $60,000 and $70,000 on a $1 million ad buy.
This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins and Lisa Picarille talked about Affiliate Summit East 2012 photos and keynote videos, top blogs in affiliate marketing, CJU, and being prepared to move your business if there is a natural disaster. They also talked about trying out the Shareist [...]
Meredith Corporation on Monday named Carolyn Bekkedahl as its new senior vice president of digital sales. Effective mid-September, Bekkedahl will oversee all of Meredith's digital sales operations
across AllRecipes.com and its entire Women's Network.
Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.This week, a team of 11 Volusioneers volunteered at Capital Area of Texas Food Bank to sort and box donations for distribution to hungry individuals throughout Central Texas. Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business.
Affiliate Summit conferences offer educational sessions on the latest industry issues, but there are other great affiliate marketing sources on the web. Recently we asked for your feedback regarding your favorite affiliate marketing blog. We have taken your nominations and are highlighting the top 25 affiliate marketing blogs to help you navigate the informational super [...]
There were a total of 4,279 attendees at Affiliate Summit East 2012 – the biggest Affiliate Summit East to date. It’s wonderful to see this vivid example of the strength of affiliate marketing during such a fragile economy – what a testament to the strength of the affiliate marketing space during tough times. As far [...]
There was a keynote panel discussion on the roles, issues, and challenges of women in affiliate marketing at Affiliate Summit East 2012, which took place August 12-14, 2012 at the Hilton New York in New York City. The panel was moderated by Nick Koscianski, President of NickyCakes.com, and the panelists were: Rae Hoffman-Dolan, CEO, PushFire [...]